Kramien's Go Book Yourself (used)
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Stan Kramien's "Go Book Yourself" is a very informative magazine type book on getting gigs: Fairs, Clubs, Festivals, etc.. It has information on promotional materials, what to say when making calls, contracts/agreements, some of Stan's own publicity material, and even his entire "Wonder Mouse" pitch.
While this book is more than 20 years old (written in 1997) all of the information is still viable and valuable.
In my opinion, Kramien's "Go Book Yourself" should be on everyone's bookshelf who is serious about getting shows.