Author(s): Murphy, Maxwell
Publication Summary: 2012, 228 pages.
Bring your ideas to market! Penguin Co-founder Maxwell Murphy takes you inside the magic industry!
"This is the book I wish I had 10 years ago."
- Uday Jadugar
"A highly recommended read and study. If every inventor, artist, and producer read this it would help them be more successful while raising the bar in magic."
- Tim Trono
"I'm in awe of your candor and mastery of the inner-workings of the magic industry. I think this book will improve the quality of marketed magic and maximize an individual's ability to profit from it. Bravo!"
- Joshua Jay
"Essential reading if you're interested in selling a magic trick you've invented."
- Acar Altinsel
"The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish I'd have known from the start. There's a ton of information and strategic advice in the book. If by the end I haven't answered all your questions, the book comes with unlimited email support."
- Maxwell Murphy
How do you make the most with your ideas?
For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy.
Historically, magic inventors haven't fared well. Dealers and distributors have had an information advantage, and often times, they've used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.
How big is the magic market?
How many units can I expect to sell?
How does pricing work? Wholesale? Retail?
What kinds of deals are out there for magic inventors?
Should I self-produce?
What product format should I choose?
How can I bring my idea to life?
Who should I work with?
The Six Different Magic Customers
What the Big Name Magic Inventors Did
How to Maximize the Size of Your Deal
The Most Important Terms in Any Contract
Three Questions to Ask During Production
Why the Smallest Ad is Often the Best Deal
Strategy for Maximizing Sales of a New Item
What's the Magic Market Going to Look Like in 100 Years?
Profiles of Key Players in the Magic Industry
And much, much more!
"In magic, small decisions can make a huge difference in how much money you make from your product. The difference can be tens of thousands of dollars. I've seen it happen time and time again. But it doesn't have to happen to you. Give the book a chance, and if I'm wrong, take me up on my 100% money-back guarantee."
- Maxwell Murphy
Chapter 1: Magic is Different
Chapter 2: The Magic Market
Chapter 3: The Deals Available to Creators
Chapter 4: Key Decisions
Chapter 5: Manufacturing Physical Items
Chapter 6: Video Production
Chapter 7: Marketing
Chapter 8: Advertising
Chapter 9: Sales
Chapter 10: Manufacturers
Chapter 11: Magic Factories
Chapter 12: Specialty Magic Factories
Chapter 13: Production Companies
Chapter 14: Distributors
Chapter 15: Retailers
Chapter 16: Magazines
Chapter 17: Discussion Forums
Order now and bring your product to market!
"I want to thank you for your last book, this is one of the best contributions to magic (as an art) I have read for years."
- David Stone
Pages: 228 - 5.5" x 8.5" - Softcover